SWOC Analysis

Edit 0 3 …
SWOC Analysis

Strengths:
  • Educational opportunities and connections- IMHM has a wealth of materials available that can serve a myriad of disciplines and age levels.
  • Well-developed mission statement with a clear focus on medical history
  • Beautiful building with unending opportunity
  • Large amount of land (5 acres)

Weaknesses:
  • No media outreach
  • No outward communication of brand
  • Internal communication of brand is convoluted at best
  • No marketing budget

Opportunities:
  • Programming opportunities are endless
    • Dinner Theatre
  • Strong community of medical students with IU School of Nursing and Medicine so close by
  • IUPUI Museum Studies students always looking for good internships
    • Need a well-developed internship program
  • Work Studies program at IUPUI

Concerns:
  • Finding time and resources to accomplish necessary functions, let alone goals
  • IMHM is not located in a good neighborhood
  • The confusing brand and non-existant identity inhibits the growth of the museum
  • Little to no public perception, either positive or negative